This project uses machine learning and predictive analytics to group customers based on their shopping habits using publicly available or synthetic transactional datasets. Students will clean and analyse purchase data, apply clustering algorithms such as K-Means and Hierarchical Clustering, and identify common product purchase patterns using association rule mining. The project aims to show how data-driven methods can help businesses better understand customer behaviour and design targeted marketing strategies.
Title: Grouping Customers by Shopping Habits with Machine Learning